Janapada Khadi - Sustainable fashion

The fashion industry is one of the biggest in the world, accounting for 2% of global Gross Domestic Product (GDP). Unfortunately, it is also now one of the biggest polluters in the world—second only to oil. The reason? 'Fast fashion'. Though relatively a recent phenomenon, its rapid expansion over a short time, is deeply concerning from a sustainability perspective. This linear fashion model of buying, wearing and quickly discarding clothes hurts the planet in more ways than we know. The good news though is a lot of us are now trying to mend ways and undo the damage inflicted on the planet. The radical transformation, lead by the consumers has come in the form of discourses that demand ‘green’, ‘sustainable’, ‘eco-friendly’, ‘zero waste’, ‘bio-degradable’, ‘zero carbon footprint’ products. This is where ideas like Khadi become relevant and important. Being a zero carbon -footprint fabric, with human energy at its core, Janapada Khadi effortlessly achieves what brands and companies vie hard and consumers push hard for — sustainability. Janapada Khadi making process captured by @oftrailsandtales. #Khadinarratives#JanapadaKhadi #sustainablefashion #sustainableliving#Khadithenonviolentfabric #fabricofthefuture