Janapada Khadi - Our objective
There is no doubt that humanity is wreaking havoc on the environment with our liner model of production-consumption-disposal. The cycle is no different in the case of the garment industry. Environmental impact aside, in order to produce the garments we wear and satiate the urge to keep up the rapidly changing trends, there are those who pay a very steep price. These are real people with real stories who are a part of the garment industry in developing countries. These people operate under the sweatshop model, characterized by low cost of production and unethical practices such as long working hours for low pay, poor and unhygienic working conditions. At Janapada Khadi, we believe that this scourge of fast fashion and its twin problem of environmental and human impact is both a cause and consequence of a staggering disconnect between producers and consumers. It is this gap that Janapada khadi aims to plug by weaving a moral fabric into the transaction between producers and consumers through the humble, home-grown Khadi.